HI, I’M MARIA LUNETTO
an applied behavioural scientist who helps organisations understand why people do what they do and how to design change that sticks.
My work combines research, practical tools, and tailored approaches to address each organisation’s unique challenges.
WHAT I DO IN A NUTSHELL
Every behaviour has a reason. I dig into the ‘why’ - decoding the barriers, drivers, and hidden patterns behind how people act.
This gives a clear picture of what’s happening and where we can create change.
Understand why people behave the way they do
01 DECODE
From small changes in wording to structural adjustments, I create practical solutions that make it easy for people to make better choices.
I test these strategies in real-world settings, refine them, and ensure they work for your unique context.
Design solutions to change behaviour for the better
02 DESIGN
I give talks, run workshops, lead training sessions, and create tailored programmes to share the tools of behavioural science.
This empowers teams and individuals to apply insights and solve their own challenges.
Enable others to understand and apply behavioural science
03 ENABLE
01
Organisational Development
& Learning
WHAT I WORK ON
culture change, organisational behaviour, mandatory training re-/design, capacity building
02
Finance &
Consumer Decision-Making
financial literacy, debtor behaviour, finance products
03
Retail, Consumer Goods & Advertising
pricing strategies, cross-selling, purchase behaviour message framing, ad targeting, packaging claims
04
Cybersecurity &
Digital Behaviour
safe online behaviour, protecting bussiness data
05
Health &
Well-being
patient engagement, mental-/health in the workplace, active routines
corporate sustainability, office behaviour change, energy use, waste reduction, sustainable mobility
06
Sustainability &
Environment
07
Transport &
Mobility
sustainable transport choices, user adoption, safety perceptions
08
Tourism &
Hospitality
customer experience, exploration behaviours, travel persona types
commercialising assets, bureaucratic proecesses
09
Innovation
WHO I WORK WITH
I collaborate with government entities and NGOs as well as businesses of all sizes - from multinational corporations to start-ups.
01
Public & Private Sector Organisations
I partner with behavioural science consultancies, acting as an extension of their team to provide expertise and deliver high-quality behavioural insights to their clients.
