ABOUT ME

My name is Maria Lunetto. I’m a behavioural scientist with a background in academic research, consulting, and a freelance practice supporting clients across sectors. Over the course of 20+ applied projects, I’ve worked on challenges ranging from sustainability and mental health to cybersecurity, tourism, and organisational development in countries including the UK, Germany, Italy, France, the UAE, Saudi Arabia, Canada, and North America.

I’ve worked with public institutions, global companies, and interdisciplinary teams to understand behaviour and design solutions that are both evidence-based and context-specific. Now working independently, I bring a flexible, thoughtful approach to every collaboration.

Outside of work, I spend my time in the art studio, exploring new cities, or lost in conversation; the things that keep me curious.